Making Interactive Facebook Posts Work for Your Business

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How’s your business’s Facebook page? Is it thriving or does it feel a little slow? If your business page receives plenty of interaction, congratulations! But if things are feeling a little slow, you’re not alone.

Many businesses struggle with engaging with their market on social media platforms. Fortunately, not all hope is lost since a little tweak to your strategy can help.

If your target audience is ignoring your posts, it’s time to expand your content strategy. One way of doing so is churning out interactive Facebook posts. Engaging content increases the interaction and reach with your business page.

Facebook is a crucial content tool in every marketing toolbox. Your page is a great way to reach more people and build your authority online. However, it’s not enough that you settle with generic posts. To succeed on Facebook, interactive posts should be a priority for you.

What are Interactive Facebook Posts?

Interactive Facebook posts are content that engages with the users. These are the ads, posts, images, articles and videos you see on your Facebook feeds. These interactive posts are designed to draw attention through a variety of ways: whether it’s a thought-provoking video or a cute photo that users will share with their friends.

When it comes to interactive posts for Facebook, there’s no one-size-fits-all method for businesses. Just as there are different businesses, there are also different types of interactive Facebook posts.

Before you settle with a specific type of post, evaluate your options. The wrong post might turn your audience off instead of encouraging them to engage with you.

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Photo by NeONBRAND on Unsplash

How Do I Make My Social Media Posts Interactive

If you’re new to interactive posts, don’t worry. Here are some ideas for interactive Facebook posts that will surely engage with your audience.

Questions, Polls and Quizzes

The easiest way to engage with your audience is to ask them a question. Quizzes and polls let the people voice out their thoughts in the comments section or in the polls. You can also use Facebook’s different react buttons to have your followers vote on a certain question or poll. For example, they can pick the “Love” option to vote for option one or the “Cry” reaction for option two.

Quizzes and polls hit two goals with one stone: you get interactions and gain insight into the opinion of your audience.

Share Videos

Facebook Watch, the social network’s video streaming platform, is out for YouTube’s money. Currently, Facebook’s platform for videos is attracting more than 1 billion users each month. These numbers indicate the power of videos, particularly those you share on Facebook.

If you’re not creating videos on your page, you’re missing out on a significant number of interactions. A short yet engaging video concerning your business can help. However, the video shouldn’t be too sales-y. Instead, it should be relevant, informative and engaging.

Deal with a topic that is related to your business. You can also host a livestream to encourage the audience to make comments, ask questions and get immediate responses.

Post Fun Product Photos

Turn simple product images into engaging posts that showcase your brand’s personality. Engaging photos sell stories, and stories sell products.

If you need more ideas on how to sell stories via interesting photos, here are some suggestions:

  1. Use creative visuals. Don’t settle for the basic colors. Instead, play with colors and patterns when displaying your products. By using color and space creatively, you can keep your brand images engaging and “not basic.”
  2. Show the product in use. To convince customers to buy from you, you need to show them how your products work or look on them. For example, a simple tea strainer will look better if there’s delicious tea being poured through it.

Giveaways and Contests

Who doesn’t love free things? People want to save money so if they can get anything for free, they’ll most likely do it. A giveaway or contest on Facebook is one way to entice them to engage with your brand. Host a contest where Facebook users must send their photos and have their friends like their entries (but they must like your page first).

When it comes to creating fun and interactive Facebook posts, the point is this: “It’s not about you.”

People want to know more about your business, but self-promotional content isn’t going to work. Instead, release content that fosters engagement and inspires emotions. Tell stories.

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